When golf shaft manufacturers introduce new products, they go to great lengths to highlight the new materials they’re using to create their new shafts. The buzz words are “thinner” and “stronger” and “lighter” and “higher modulus.”
The truth is that every golf shaft manufacturer has the ability to purchase high-quality carbon fiber from a variety of manufacturers. While it’s true that high-quality carbon fiber costs significantly more than lower-quality carbon fiber, all of the leading golf shaft manufacturers are using the highest-quality carbon fiber in their premier products. For that reason, the fiber itself is not a true differentiator.
Some golf shaft manufacturers actually produce their own carbon fiber, but in our research of the industry, we did not find an advantage in doing so. We can make better golf shafts when we have the freedom to purchase carbon fiber from multiple suppliers. This gives us the ability to always buy the best material regardless of the company that is producing it.
What does make a difference in the performance of a golf shaft is what we do with that carbon fiber. TPT is a vertically integrated shaft manufacturer, which means that we create our own carbon fiber “prepreg.” Some shaft companies outsource this process, but that was simply not an option for us. Our core competency is creating the world’s thinnest and strongest carbon fiber prepreg, so it’s a huge advantage for us to do so.